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Sephora Creates a New ‘Beauty Community’

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By: Jamie Matusow

Editor-in-Chief

Looking to establish a close tie with social beauty lovers, Sephora has established a new mobile platform committed to optimizing client experiences both online and in-store. The retailer’s newest digital endeavor, the Beauty Insider Community, is a loyalty, member-only mobile and online platform. A first for the prestige retail industry, according to Sephora, it serves as a destination for beauty-lovers to find inspiration, ask questions and get recommendations in an unsponsored, real-time, “real talk” social setting.

To fully engage in the Community, clients must be members of Beauty Insider, Sephora’s complimentary loyalty program. This allows clients to reap deeper benefits and perks through active participation, and to take advantage of new resources when shopping instore and online.

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